Search Engine Optimisation
What is SEO?
Search Engine Optimization (SEO) is the practice of improving a website’s visibility and ranking in search engine results pages (SERPs) through organic (non-paid) means. This involves optimizing a website’s content, structure, and user experience to make it more attractive and relevant to search engines and users.
Here are some common SEO practices and techniques:
- Keyword research and optimization
- On-page optimization, including meta tags, headings, and content optimization
- Technical optimization, including site speed, mobile responsiveness, and site architecture
- Link building and backlink acquisition
- Local SEO optimization for businesses targeting specific geographic regions
- Analytics and tracking to measure performance and adjust strategies accordingly.
What we do as part of an SEO project
Effective SEO can help businesses drive more organic traffic to their website, generate leads and sales, and establish a strong online presence in their industry. It requires ongoing efforts to stay up-to-date with changes in search algorithms and industry best practices.